Do you use Facebook for
your business? With nearly a billion people using the social network
internationally, it’s a great tool to connect with existing customers and
prospects, while also finding new ones. But you can’t just advertise your
business indiscriminately on the service. Keep these points in mind when using
Facebook for your business:
·
Start with a Plan. Before you begin using Facebook for your business, be sure you
know what you want to gain as a result. Are you trying to encourage repeat
business? Find new prospects for your business opportunity? Get customer
feedback? By starting with an end in mind, you’ll ensure that the actions you
take on Facebook are focused and results-oriented.
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·
Engage Regularly. Facebook is a SOCIAL network. You can’t be social if you don’t
show up. So be sure to set aside time daily, even if it’s just 10-20 minutes,
to engage with people on Facebook. Ask and answer questions, comment on photos
and status updates, listen to what others have to say, share interesting
content that the people you’re connected with may enjoy. The point is to be
social, and not just post an update and move on to the next thing.
·
Set Up a Business Page. Facebook Terms of Service is very clear about where businesses are
allowed to promote themselves, and it’s NOT within a personal Profile. If you
are planning to ask people to do anything on Facebook from which you will make
money, you MUST do those posts within the context of a Facebook Page.
·
Run Contests Within Facebook Guidelines. Contests are a fabulous way to build momentum
for your business, and create additional awareness. But you must follow the
rules. Rules??? Yes, Virginia, Facebook does have requirements when it comes to
contests. You may NOT use any Facebook feature (liking, commenting, etc.) as an
entry for a contest. Instead, you must use a 3rd party application to
administer your contest.
·
Consider Facebook Advertising. Facebook advertising can be a great way to
generate additional awareness of your business. Be sure you’re advertising in a
giving spirit, however. Give away something free (such as an ebook or a coupon)
to encourage people to click and learn more.
·
Have Patience. Rome was not built in a
day, and neither will your Facebook community. It takes time and nurturing to
build an engaged community. Focus on providing great content, listening to and
connecting with others, and making relevant offers that are interesting to your
community. And ask your community to share your Page with their friends! If
they find you valuable, they’re more likely to do so.
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How do you use Facebook
to build your business? What additional tips would you give? We would love to
read your thoughts in the comments below.
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