Think about something
positive you do during the course of any given day that would be considered
habitual. Jogging every morning before work? Checking in on a loved one
with a phone call? Reading at least a few pages a day of a new
novel? Chances are you have established some good habits throughout your
life that enrich you in some way. Building a successful business also
requires good habits. How many on the following list are part of your
business protocol?
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·
Set goals.
This tip includes both short term and long term goals for your business.
Maybe a short-term goal would be to update and enhance your website. What
can you do each day to achieve it? A long-term goal might be to expand
your overall online presence by year’s end. What can be done each month
to reach it?
·
Define success. Success is measured differently by everyone, so take some time to
reflect upon what is important enough that represents success to you. For
some, it might be a dollar amount; for others, the flexibility to make one’s
own hours. Your definition of success may change throughout your time as
an entrepreneur, but having a concrete idea of what it actually is will keep
you motivated and on task.
·
Prioritize. It can be tempting to try completing everything that needs to be
done all at once. However, this is unrealistic. Owning a business
requires stamina, and without pacing yourself, burnout is bound to
happen. Prioritize your tasks and reassess your list regularly.
·
Organize. Disorganization can literally cost your money. If you need
to bring order into your office, do so immediately. If you are already
sufficiently organized, establish habits that will encourage you to stay that
way. Small business ownership is a sort of juggling act, one in which
chaos and clutter have no place.
·
Personalize.
The one huge advantage small businesses have over corporate giants is customer
relationships. Assess the relationships you have with your customers and
the service you provide them. How can they be improved? What can
you offer that goes above and beyond? Word of mouth is a powerful thing,
and being a poster-child for exceptional customer service will benefit your
business in a multitude of ways.
·
Identify the bad habits. The creation of good habits must come from the replacement
of bad ones. Figure out what you are perpetually doing that is
ineffective for your business, and come up with a way to replace those things
with good habits. For example, do you procrastinate when following up
with customers? Replace this bad habit by dedicating a set window of time
every day or week to exclusively contact your customers that need a follow-up. Stick with
this plan consistently, and before you know it, it will be second nature for
you to stay on top of customer service.
·
Change one thing at a time. As with anything new, it takes time to make the
behavior habitual. Do not try to change your whole work life in one fell
swoop. Choose one element on which to focus, and perfect that first
before moving on to the next. This will facilitate consistency and
long-term maintenance of those good habits.
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What habits do you
practice that contribute to building a successful business? Please share
with us in the comments below!
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