More and more people are
turning to direct selling to supplement their incomes. And it’s no mystery why.
Benefits like flexibility, training, and low cost of entry make this as
attractive option for millions of people around the world.
While there are a
variety of factors that contribute to a successful direct selling business,
it’s important to focus on the basics to succeed in this unique business
model. It doesn’t matter if you are just launching your business or if
you have been running your business successfully for years; a mastery of the
basics will allow you to maintain and grow a profitable business for as long as
you would like to.
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Here are some keys to
running a successful direct selling business:
·
Keep your calendar full. This obviously depends on how much work you want.
Let’s assume you would like to have a consistent schedule of three parties per
week. Your goal for each party you complete should be to replace it with
another party. If for some reason that does not happen at that particular
event, find that booking elsewhere. The same goes for one-on-one sales
appointments. Set yourself a weekly number you want to maintain, and hold
yourself to it. Don’t stop until you’ve got the dates on your calendar. Your business is abusiness, so time, planning, and effort are all required for turning any
kind of a profit on a regular basis. Be proactive and schedule as many
sales opportunities as you need to meet your goals.
·
Make each sales appointment count. What this means is that each time you do a party
or sales appointment, you should approach it as freshly as you did for your
very first one. Even if you’ve done your sales presentation hundreds of times,
even if you’ve demonstrated your products hundreds of times, etc., your
enthusiasm and commitment to your customers should always be strong. To
prevent your own boredom with your sales “routine,” don’t be afraid to tweak it
every now and then. While you don’t want to alter things that always work
really well, it’s still necessary to keep it fresh by replacing certain
elements with new ideas. Look to your upline for tips on how to incorporate new ideas into
your sales presentations.
·
Be an expert on your product. No product sells itself. Because of this, you need to
know the ins and outs of your product line, especially its benefits.
Think of your product as a solution to a problem. When in a sales
situation, solving this problem for the customer should be your focus; you are
educating the customer so they know why they need it and demonstrating your expertise to
show that you are the person they should be buying from. Direct sales
companies normally provide additional product information to supplement the
standard materials like catalogs and pamphlets, but if this isn’t the case,
don’t be afraid to reach out to your upline and even your corporate
office. It behooves everyone involved for you to know as much as possible
about what you’re trying to sell.
·
Recruit often.
Many direct sales consultants shy away from recruiting for fear of seeming
pushy. What they don’t realize is that they are likely missing out on
additional streams of income. If you truly believe in your company and
the opportunities it offers, then take the initiative to share it with others
often. Always be ready to talk about your business in both formal and
informal situations. Tip: Create a few scripts to memorize that cover a wide variety of
situations. How would you respond if someone making small talk at a
birthday party asks what you do for a living? What about if a customer at
a party asks how if you enjoy being a consultant? Different situations
call for different conversations, so preparedness is essential.
This is where your true freedom lies..http://www.sfi4.com/12009700/first
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