Tuesday 20 January 2015

Best methods for recruiting new affiliates via social media

Social media with its vastness and far reaching effect can be a very useful tool when it comes to recruiting new affiliates. When doing so one must keep in mind the 5 Ps of The Social Marketing Mix. And they are; People, Place, Participation, Purpose and Promotion. 

People (target audience) With that we are talking, our target audience will be people who are interested in online marketing, and are the perfect fit for our specific business unit. 

Place (search method) our search points should be either in person or our online website. Which of these methods will have a greater impact? The online search, when we are looking for customers to purchase products after being directed from other platforms such as Facebook, Twitter, YouTube, or from a community blog to your landing page/blog, the online method will prove to be conveniently effective. Direct marketing is only good for big ticket items, such as industrial equipment. Work from home

Participation – with this we are talking the social objective of engaging the affiliate after sign-ups, have that extra something such as how to use the translator for those who are not fluent in your native language. Plan how you will engage the would-be affiliate via webinars, in person, or on the net, and some of this can be done with our crowning jewel, the YouTube presentation. Your primary goal at this point is connect with the affiliate, and invigorate business increases. 

Purpose – Almost as above, invigorating business increases is your purpose, but you must ensure that the alignment of your purpose must is precisely associated with that of the affiliate, that is, to generate income as promised for the affiliate. Your conversation index should be structured in such a way that it is somewhat centered on that particular agenda, that will without doubt, generate income for all parties involved. 

Promotion – With this we are talking the promotional frequency of each income stream and how the focus of the promotions, given the A/B sampling method, will sequence which of the various income streams comes first, as per your budget requirements for each promotion period. In short, in terms of income, determine which income stream will generate a quick turnaround. 

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