Thursday 12 February 2015

BE THE BOSS: The most IMPORTANT things to do in SFI

BE THE BOSS: The most IMPORTANT things to do in SFI: 1) Complete their affiliate profile   I rate this as the most important first step as this gives their sponsor an excellent overview ...

The most IMPORTANT things to do in SFI


1) Complete their affiliate profile 
I rate this as the most important first step as this gives their sponsor an excellent overview of their new affiliate. It also allows their sponsor to custom tailor their communications based on the information their affiliate provides in their profile. For example, if your affiliate states in their profile that they have strong prior online advertising experience, then you are not likely needing to teach them how and where to advertise. 

2) Upload a photo to their profile 
The internet takes away the essence of personalize. Without a photo, you are nothing more than words on a screen and a faceless name. By having a photo posted on your profile, both your sponsor and those who your affiliate introduces to SFI will feel more comfortable when communicating. 

3) Visit their sponsor's leadership page 
This is why it is so important for us as SFI leaders to maintain our leadership pages. Aside from our direct communications with our affiliates, our leadership page can provide a great level of insight for our new affiliates. This also gives our new affiliates a chance to see what contests we might be running for them and about any we advertising co-ops we are running. 

4) White list both the SFI emails and their sponsor's email addresses 
This is very important so that they won't miss any important announcements from SFI. By white listing their sponsor's email address, they won't miss any direct email communications from their sponsor. However, a word of caution regarding having them white list your email... DO NOT break SFI's rules and use this as an opportunity to cross-solicit. 

5) Complete fast track 
By doing this, new affiliates are able to demonstrate to their sponsor and the world that they are serious about their SFI business. While not a guarantee, fast trackers are more likely to stay active so long as you do your part in encouraging them and providing coaching, training and guidance to help them succeed. JOIN US NOW

6) Contact their sponsor 
You might wonder why I put this in here. How often do we get a sign-up notification only to do nothing? How often have we thought "I completed my welcome mailer, that is sufficient."? Or sometimes we might have a built-in mental delay mechanism wherein we let them get started and feel their way around, choosing to send our personal welcome message 48 to 72 hours after they enroll. When our new affiliates contact us first, it is another avenue whereby they are showing us that they are serious about their SFI business. It also demonstrates that they are self-motivated and are able to take initiative. 

7) Get familiar with the daily task tabs 
As this is where we all typically start each day with our SFI businesses, it is good to have your new affiliates get familiar with these tabs and the information each one contains. 

8) Introduce themselves in the forum 
The forum is an amazing resource for us. Sometimes we won't always have the answers that our affiliates are seeking. By getting comfortable with the forum, your affiliates will know that they have multiple avenues to explore when in need of answers. This is because we all his lives apart from SFI and cannot be on the site 24/7 to be able to answer their questions the moment they ask them. Given the fact also that SFI is a global opportunity, and apart from A2A, the forum is a great place for them to connect with fellow affiliates from their own country. 

9) Review the Start and SFI Basics buttons 
As their titles imply, these sections provide much of the essential information for the new affiliate. 

10) Start the SFI LaunchPad training 
Just like the Start and SFI Basics sections, this training takes your new affiliate through 30 days of essential training. In the LaunchPad, your new affiliate will learn about such things as SFI, TripleClicks and the SFI Rules for Success. 


Sunday 8 February 2015

To become a great salesman or saleswoman.


To become a great salesperson; you need two important things: 
(a) Good customer relationship management; (b) Good marketing strategies. 
I will explain the two as follows: 

A) GOOD CUSTOMER RELATIONSHIP MANAGEMENT: 

A business that will go places will from the beginning ensure good relationship with customers. It costs six to seven times more to acquire a new customer than to keep an existing one. Money can't buy one of the most important things you need to promote in your business, that is, relationship. How do customer relationships drive your business? It's all about finding people who believe in your products and/or services. Powerful relationships don't just happen from one-time meetings at networking events; or another pocketful of random business cards that litters your desk. What you need is a plan to make those connections grow and work for you. Successful businesses have journeyed the way of Customer Relationship Management (CRM) for several years to a point where they now know that no customers no business. CRM is the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to compel sales growth by deepening and enriching relationships with their customer bases. 

Loyal customers are the best salespeople. Your business may just be starting; and all you have are just few customers. What you do with the little determines what the size will look like in the future. So spend the time to build your network and do the follow-up. Today there are cost effective tools, like e-mail marketing, that make this easy. You can e-mail a simple newsletter, an offer or an update message of interest to your network (make sure it's of interest to them, not just to you). Then they'll remember you and what you do and deliver value back to you with referrals. They'll hear about opportunities you'll never hear about. The only way they can say, "Wow, I met somebody who's really good at ABC office today; is to give them a call. Such customers become your sales force. 

Creating and nurturing a strong relationship with a customer is key to the ongoing success of a business, especially a young business for that matter. A strong customer relationship not only means that the client is likely to keep doing business with a company over the long-term, it also means that the chances of that customer recommending the company and its products to others are greatly enhanced. So identify customer needs and wants. This is accomplished by employing the dual processes of interacting with the client while also making use of background research. Using both approaches makes it possible to meet identified needs while anticipating future needs and presenting the customer with a solution before there is a chance for the client to look elsewhere. 

Provide full disclosure where and when necessary, especially when interacting with a client. This means focusing on providing a complete answer in response to customers’ queries and concerns. Be honest in those communications and set reasonable expectations for getting back to clients if you need to do some research before making a response. Doing so leaves the impression that what the customer thinks matters greatly and that the customer is in fact your priority. 

Seek customer feedback promptly. This includes seeking suggestions on new features or products that would interest the customer, as well as evaluation of current products and features. Always listen carefully and respond in a manner that lets the client know you understand the suggestions or critiques that have been offered. Thank the client even if the comments are negative.Join my team. 

B) GOOD MARKETING STRATEGIES: 

Good marketing strategies is your key to unlock business success and breakthrough. Know your business target audience, the section of the society they belong, the best way to reach them and how to package your products and services in a way that will attract them. 

If you are marketing to the right people in the right place, you will control your spending and also have high percentage of response from contacted customers. In this case, your effort yields better results. You want to be specific as to places where you put money, because if you say the right things to the right people in your marketing, they will have a higher chance of responding. This means you get more return on your marketing investment. That’s a great thing! 

We are all taught that selling benefits is better than selling features. In lion share of situations, this is certainly true. However, more powerful than simply selling benefits and linking them to features, is to sell the ideal. The ideal is the thing or the experience that your customer is looking for. For example, if you have a travel agency, your customers might appreciate the benefit of saving money, and they like the thought of that. When doing marketing, it is important we make sure that while we are listing our benefits, we also remember to address the ideal.