Promotion means increasing the awareness of a
brand. What, therefore, you do daily depends on your understanding of what
promotion is all about. If you want to increase the awareness of your SFI
business then you must “SPEAK” about it.
Sound it to every person you come in contact with. Make sure somebody hears
about SFI at every contact with you, that way it is built in their
consciousness.
Publish it. Use every means affordable to you to publish your business, it
could be free or paid for; it could be on the internet or in a local
directory/bulletin/newsletter; it could be post card ads distributed for free.
People should read about your business.
Evidence makes it easier. Some people want some evidence to prove your business
model is good for them especially when they have failed in a similar endeavor.
Let your earnings from your SFI business be the evidence.
Aspire. Make a memory jogger and aspire to introduce your SFI business to
everyone that list. A good memory jogger should provide you with about 150-200
persons you can talk to. It could be tough but your aspiration will see you
through it.
Know your business. Having a good knowledge of your SFI business will help your
prospects make sound decisions and many times, on the spot.
SPEAK your business and see it flourish.
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