Whether you’re looking
to attract more customers, recruit new employees, or network with influential
people, there are a few simple things you can do to increase your chances of
success. Take a look at our list to see how you can attract more people to you
and your business.
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·
Engage
everyone with a friendly greeting. Sometimes we get caught up in our own worlds and don’t take the
time to greet each person properly. Initiate a friendly exchange by greeting
each person. A simple opening such as, “How are you this morning?” or “It’s a
pleasure seeing you again,” can suffice. More often than not, such pleasantries
can lead to a friendly conversation. When people know you are genuinely
interested, they will not only remember you, but will look forward to
interacting with you again.
·
Focus on the
individual. Although your ultimate
goal may be to attract a certain number of people, forget that number when
interacting with one person. For that moment in time, focus solely on the
individual. What are his or her needs? How can you be of service to the person?
What message is the person trying to convey to you? Don’t inadvertently turn
people off by engaging them in generic conversations. Tailor your interactions
to that particular person.
·
Avoid arguments. You will not always see eye to eye with each
person you come in contact with. Arguing, however, is unprofessional and will
turn people away. Be proactive and avoid potentially controversial topics such
as politics and religion. Even if you do these things and a disagreement
happens anyway, take the high road and “agree to disagree.” People will respect
and appreciate your honesty and courtesy.
·
Assume everyone is
good. By doing so, you
demonstrate that you are a positive person who sees the good in others. This
feeling is contagious and often reciprocated. Everyone makes mistakes, but
giving others the benefit of the doubt will encourage a sense of trust and will
likely strengthen your relationship. Besides, wouldn’t you want others to think
the best of you?
·
Be helpful. This can be done in so many ways, and a good
deed will definitely be remembered by others. For example, the owner of a local
pizzeria found a gold bracelet on a table left behind by one of his last
customers of the night. He had no idea who she was or how to contact her, so he
put it aside in case she came in again. She returned a few weeks later, and he
asked her if she had lost it. The woman was so grateful she was nearly in
tears; it turns out the bracelet was left to her by her recently deceased
grandmother. She told everyone who would listen how generous the man was and
became a loyal patron of the establishment. It would have been just as easy for
the owner to toss the bracelet or keep it, but his helpful nature earned him
something that was priceless for his business.
·
Get involved. Reach out to your customers, your staff, and
your community. Involving yourself in a good cause will show others that you
truly care. People are attracted to others who are generous with their time and
skills. Demonstrate your sincere desire to give back to those around you.
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