When was the last time
you purchased or sold something online, or hosted an online gathering or
meeting? There are many venues and sites out there where you can use to host
events, from Facebook to Forums and more. As a business owner, the big
questions about virtual events are: How do you get people to come? and How can
you encourage people to buy from you once they get there?
Today it seems like
everyone is connected on social media, and that makes virtual events more
attractive than ever. People don’t have to live in your backyard to
participate. However, there are some specific steps you should take to enjoy
more successful events. Here are some tips:http://www.sfi1.biz/12009700
1.
Have a clear goal for the event. Will you be looking for sales? Encouraging
people to network? Share an opportunity? Be very clear about what you want to
happen so that people who come know what to expect.
2.
Invite several ways. Don’t just set up a Facebook Event and forget about it. Text,
evite, call (gasp!)…let people hear from you BEFORE you send the official
invitation, so that they know that it isn’t just spam. And then send 1 or 2
reminders leading up to the event, including an hour or so before, so people
remember to log on.
3.
Make the invitation special and fun. If your event sounds boring they won’t come. So jazz up your
invite with some personality, and make sure they know how much fun your event
will be.
4.
Special offers. Be prepared to offer a discount, promotion, or other special to
encourage attendance. People are more likely to come when there’s something it
in for them.
5.
Be brief. Most online events are most
successful when they are 30 minutes or less.
6.
Pick up the pace. Online, pace is everything. So be sure to keep things moving with
new content and conversation pretty regularly during your event, so people
remain engaged.
7.
Make it visual. Images and video clips can help your event remain engaging. Have
several of these prepared so you can share them at the right moments during
your event.
8.
Don’t overwhelm. If you try to pitch too many products or too many details, chances
are you’ll turn off your audience. Instead, focus on a handful of
reasonably-priced products or a few well-chosen details and schedule follow-up
conversations with those who would like to learn more.
9.
Be social. Make sure you provide plenty of
prompts and opportunity for conversation. People are more likely to convert if
they are having fun interacting with others.http://www.sfi1.biz/12009700
10.
Provide a call to action. At the end of your event, be sure to provide a clear call to
action related to your goal. If you want people to shop, tell them (and offer
free shipping if they do so in the next 15 minutes(! If you want people to
join, give them a link where they can do it. But be sure to ask for what you want,
and provide an incentive to do it within the next 15 minutes.
11.
Get their contact information. Online events are a wonderful way to make new connections, but be
sure to follow up! The personal connection you can make with people comes after
the online event is over. So send a message to each attendee asking if they
have any questions, offering help based on conversations they’ve had during the
event, and so on. The personal touch is likely to encourage those on the fence
to make the leap.
12.
Stay online after the event. Some people may not share their questions during the event. So be
sure you let them know you’ll be around for another 30 minutes to offer
personal service, answer questions, and provide help. The more available you
are, the more likely it is that you’ll reach your goals for the event.
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