Social media with its vastness and far reaching effect can be
a very useful tool when it comes to recruiting new affiliates. When doing so
one must keep in mind the 5 Ps of The Social Marketing Mix. And they are;
People, Place, Participation, Purpose and Promotion.
People (target
audience) With that we are talking, our target audience will be people who are
interested in online marketing, and are the perfect fit for our specific
business unit.
Place (search
method) our search points should be either in person or our online website.
Which of these methods will have a greater impact? The online search, when we
are looking for customers to purchase products after being directed from other
platforms such as Facebook, Twitter, YouTube, or from a community blog to your
landing page/blog, the online method will prove to be conveniently effective.
Direct marketing is only good for big ticket items, such as industrial
equipment. Work from home
Participation –
with this we are talking the social objective of engaging the affiliate after
sign-ups, have that extra something such as how to use the translator for those
who are not fluent in your native language. Plan how you will engage the
would-be affiliate via webinars, in person, or on the net, and some of this can
be done with our crowning jewel, the YouTube presentation. Your primary goal at
this point is connect with the affiliate, and invigorate business increases.
Purpose – Almost as
above, invigorating business increases is your purpose, but you must ensure
that the alignment of your purpose must is precisely associated with that of
the affiliate, that is, to generate income as promised for the affiliate. Your
conversation index should be structured in such a way that it is somewhat
centered on that particular agenda, that will without doubt, generate income
for all parties involved.
Promotion – With
this we are talking the promotional frequency of each income stream and how the
focus of the promotions, given the A/B sampling method, will sequence which of
the various income streams comes first, as per your budget requirements for
each promotion period. In short, in terms of income, determine which income
stream will generate a quick turnaround.
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