My
answer is going to be in two parts. Part one will be directed at "Hit
Tracking" specifically and part two will be directed at "Campaign
Tracking". My experience is that it's very important to understand how
"Hit Tracking" fits into an overall campaign tracking system.
____ Part One - Hit Tracking _
Hit tracking allows you to track the number of "suspects" that land
on a particular "landing page" or "gateway page". However,
until the "suspect" fills out a form and clicks submit they are NOT a
"prospect" or lead. Hit tracking is useful in determining if your
advertising and landing/gateway page are working together to produce an
acceptable amount of "form fills" or prospects/leads. If you're
seeing a high number of hits, but a low number of "form fills" or
prospects/leads then something is wrong. Maybe your ad does not match well with
landing/gateway page for example. You may also see a similar term called
"bounce rate" which means that a "suspect" only looked at
one page and then left the website. Use testing to increase your results.
SFI's hit tracking tool resets each Sunday:
https://www.sfimg.com/PowerTools/HitTracking
__________________ Part Two - Campaign Tracking __________________
You can use paper, a spreadsheet or even a database to perform steps 1 to 5.
You do NOT need a complicated system, but as you grow it would make your system
a LOT easier to track if you used a computer based tool like a spreadsheet.
IMPORTANT: All steps require you to track the advertising source of each lead.
Use Key Code Tracking!
1) Track the "per lead" cost from your advertising. Ad cost divided
by total number of leads generated.
2) Track the "per Affiliate" conversion cost from your advertising.
Ad cost divided by total number of Affiliates converted from leads.
3) Track the "per EA2" conversion cost of the Affiliates from your
advertising. Ad cost divided by total number of EA2s generated from Affiliates.
4) Advanced Metric: Track the EA2 "burn rate" from your advertising.
This would be how long each lead stays active as an EA2 or above. This metric
can be very important when you determine the demographics (countries and income
levels) you want to target with your ads.
5) Determine which leads within your "lead system" overall convert
the best to EA2, based on 1 to 4, and then "scale up" what you did to
generate and convert those leads.
Hint: Use A/B split testing through every step of the advertising process! When
using A/B split testing put 80% of your budget in your best ads and use the
other 20% for testing purposes. A/B split testing = Always Be Testing! Google
the term when you get a chance...
SFI provides the tools you need to get started with your very own "lead
system". However, for advanced Affiliates you may want to graduate to
building and owning your own list. The basic steps are still the same except
you would capture all leads on your own website and then market SFI directly to
each prospect in whatever manner you see fit.
Some of the SFI tools you should consider:
https://www.sfimg.com/PowerTools/KeyCodeTracking
https://www.sfimg.com/PowerTools/TLCoop
I'm aware that all of the above may sound complicated. However, I would
encourage everyone that reads this response to copy this information for future
reference. If you want to earn SERIOUS INCOME from your internet marketing
business you're going to need a lead system. I can assure you that if you take
things one step at a time you'll be a professional within a very reasonable
period of time. See you at the top!
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