As SFI business owner, do you know the types
of marketing tools available to grow your business? Knowing them and
understanding each one of them will help you identify which one could be
effective in building your business.
Some marketing tools are designed to generate leads for your SFI business,
drive sales and customer traffic for promoting TC products/services, while
other tools are used for gathering customer/prospect data. The key is deciding
which marketing tools you need to accomplish your primary objectives. Often,
you will use several different marketing tools simultaneously.
The best marketing tools for your SFI business will depend on the following
points:
- Your goals, which include short and long term goals. You need to align your
marketing tools with your goals to ensure success.
- Your time frame. How much time are you going to invest to establish the
growth and momentum of your SFI business leading to your long term goal?
- What kind of budget are you going to commit consistently for your marketing
campaign?
Let’s say, you set a goal to sponsor 50 affiliates per month or better find 5
to 10 affiliates who exhibit the qualities of entrepreneurship and duplicate
your skills. What marketing tools do you need to accomplish this goal?
There are series of steps involved before you can identify the best marketing
tools for your SFI business and come up close to your primary goals:
- You need to brand yourself.
Developing your personal brand is similar to product branding. The overall goal
with branding is to differentiate yourself in the market so you can attain your
objectives. The process includes defining your brand and brand attributes,
positioning your brand in a different way than your competitors and then
managing all aspects of your personal brand.
- Establish your presence on the web.
Without web presence, you’ll be missing key opportunities to grow your SFI
business. A website is the modern equivalent of a business card. But becoming a
recognizable name on the Internet takes more than just finding a place to list
your contact info. Building a web presence takes time, effort and persistence.
It’s important to build your online presence so that your prospects will find
you, interact with you, get to know, like and trust you.
The above steps provide the essential ground for launching your marketing
campaign effectively.
To identify the best marketing tool, you have to employ keycodes and Hit
Tracking in your advertising effort for the following types of marketing
tools:
- Traditional Media
Traditional media which include billboards, banners, newspapers, magazines,
television, radio and telephone directories involve marketing tools such as
paid print advertisements, commercials and news releases. This approach focuses
on a one-way promotion push and relies on reaching high numbers of people to
ensure success. Advertising through this marketing tool can be costly and it is
highly recommended to take your marketing budget into consideration before
committing to this method.
- Digital Media
Computer software technology can reach potential prospects with targeted,
measurable communications. Specific digital media marketing tools include
search engine optimization, mobile marketing, interactive online
advertisements, and opt-in email. A key component of digital marketing tools is
Web analytics, which provide information on an Internet user's online
activities, IP address and search keywords. To engage in digital media
marketing, you can hire digital media marketing agencies or utilize software as
a service application. I highly recommend SFI to everyone! get started here.
- Social Media
Social media marketing is a subset of digital media marketing. However, the
goal of social media marketing tools is to develop an interactive, online
relationship with the prospect rather than to mine covertly for prospect data.
Specific examples of social media marketing tools include blogging, tweeting,
posting, sharing, networking, pinning, bookmarking, media sharing and
commenting on social media websites such as Twitter, Facebook, Orkut, LinkedIn,
Pinterest, Reddit and YouTube.
- Promotional Items
Promotional items, such as ECA brochures, SFI/Eager Zebra/TripleClicks X-cards,
Wave3 kits, TC Gift Cards and Wearables (Eager Zebra/SFI/TripleClicks T-Shirts)
are tangible marketing tools. Some of these items include large amounts of
detailed information and highlight attributes of the product or service;
X-cards may display a company logo and provide contact information. In addition
to increasing sales/sign ups, promotional items contribute to building brand
awareness, but cost is a factor when selecting these items.
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