1. Identifying the sites in which to place the ads: First,
free sites or paying sites? This depends on the advertising budget. Many sites
offer free advertising. The effective strategy, for placing free ads, is too
long to discuss here. Please refer to the training modules. For paid ads,
preliminary research is vital. Alexia, a site ranking tool, may be used to
select the most frequented sites by opportunity seekers.
2. Choosing the type of advertising and marketing
supports: Banner ads are now very popular, especially because SFI offers
dynamic banners. Opportunity seekers can click on them and be taken to the
appropriate Gateways. The banner pictures change frequently to offer variety.
3. Selecting the SFI Gateway/URL: There are over
numerous URLs for sponsoring or for sales of the various SFI income streams
along the SFI ID, with different messages.
4: Using the tracking codes: This is a vital part.
There are codes specific to SFI Corporate. But there are enough available codes
to choose from. The strategy of selecting and placing tracking codes is
explained in detail in this training article:
https://www.sfimg.com/PowerTools/KeyCodeTracking
5. Monitoring the results: This is where all parts
of the strategy come together. The codes will provide data as to which sites
are giving excellent results and which ones are performing poorly. Focus must
be on the sites and the ads that are producing good results. The poorly
performing ads and sites should be disregarded. The collected data will be used
for the next ad campaigns. The wordings of the ads may help improve sign-up
quality and avoid sleeping/inactive affiliates.
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