If you want your SFI business to thrive,
you’ll need to continually advertise - to expose your SFI business opportunity
to great number of people interested.
You have stated that you’re not satisfied with your advertising results. Before
taking any course of action, you need to consider the following questions:
- Do you have a marketing plan?
- Do you have a marketing strategy in place?
By considering the questions above, you’ll get an insight about the essential
elements of a successful marketing campaign.
Let us explore what are the possible reasons why your advertising isn’t
providing satisfactory results.
- Do you have a specific target?
The most important step in the process of planning a marketing campaign is
defining your audience. Who do you want to attract? The more narrowly you can
define your target who will benefit from your offer (SFI business opportunity),
the better results you will get.
- Do you have value proposition?
To get your message right, think about the target audience you have identified
and stand in their shoes. What are the problems that they face and how can you
help? What value can you deliver to help them solve their problem?
- Have you considered engaging your prospects with “Call to Action”?
Don't leave the conversation without offering more to those who are interested.
A call to action helps you identify the prospects that need more attention.
Give your prospects a reason to ask for more information. Case studies,
whitepapers, videos, webinars and any other educational content that you can
offer are all great calls to action. Asking them to call you for more
information is not.
- How do you deliver your marketing message?
How are you going to deliver the message to your target audience? There is no
right or wrong here, and using more than one method is always better (commonly
referred to as multi-touch marketing). Different people respond to different
types of contact. Include e-mail, snail-mail, Web advertising, social avenues
like LinkedIn or professional organizations, and even traditional advertising
in your list of options.
- Is “Follow-Up” a part of your marketing campaign?
Your campaign is only as good as your follow-up. Just like you, your prospects
are busy and get hundreds of marketing messages each day. You need to continue
the dialogue with them until they opt out.
You should test and analyze your advertising campaign to maximize results.
There are probably a lot of things that you should be doing. It is far more
important to keep marketing going than it is to make it perfect.
Pay attention to the response that you get in terms of the vehicles and the
message. Track as much as you can, but don't stop because you aren't getting
the results you expected. If you have a good message targeted to the right
prospects and keep the dialogue going, you will connect with them.
Marketing campaign planning isn't just for big marketing departments. Work through
these steps and you'll have the pieces in place for an effective campaign. Most
importantly, keep it going. There is no magic marketing technique that will get
you tons of new affiliates in a month, but persistence will pay off.
Here’s what you need to do:
Your advertising campaign can set you apart from the crowd and attract the most
qualified prospects, if you follow the following steps:
1. Identify the target audience
2. Determine your marketing objectives
3. Establish your budget
4. Go to Marketing Center for list of advertising messages.
5. Select your media
6. Evaluate your advertising campaign
Conclusion:
The mark of a good marketing strategy is not how many gadgets and neologisms
are crammed into it, but how effectively it achieves worthy goals. Therefore,
how you define your intent will have a profound impact on whether you succeed
or fail.
No comments:
Post a Comment